Simply WebCraft

How to Become an SEO Specialist: A Complete Guide

I wanted to take the time to write about my experience on how to become an SEO specialist these days for two reasons: In fact, I do have a hunch that most SEOs, like myself, just kind of stumbled into the career rather than intentionally seeking it out! Haha. So I wanted to talk about

Affiliate Marketing 101: My Scrappy Guide to Starting a Side Hustle

Semrush for Small Business: The “DIY” Guide to Ranking on Page 1

I get it—as a small business owner, you’re the CEO, the janitor, and the customer service rep all at once. 😵‍💫 Who has time for SEO? But here’s the secret: you don’t need to be an expert to see results. I hear it all the time: ‘Becca, I’m just a small shop. I can’t compete

How to Scale Your Agency with Semrush: The Pro Command Center Guide

So, you’ve got your first few clients and you’re ready to grow. 🚀 But how do you manage 5, 10, or 20 websites without losing your mind? You’ve moved past the “learning” phase and you’re starting to land real clients. 🥂 But here’s the reality: managing SEO for a bunch of different businesses is hard.

How to Get SEO Clients on LinkedIn: The “No-Spam” Strategy

LinkedIn can feel like a stuffy “suit and tie” event, but for an SEO specialist, it’s actually the best place to find people who have the budget to hire you! 👔 LinkedIn is the one place where business owners are actually looking for help. But let’s be real: no one likes that ‘Hi, I saw

How to Build a Topical Map: Proving to Google You’re the Expert

Have you ever felt like your blog is just a random pile of posts? 📚 You write about one thing on Monday and something totally different on Friday, and Google is left scratching its head. You and your readers might be too. Haha When you first start a blog, it’s tempting to write about anything

How to Forecast SEO Growth: A Scrappy Guide to Future Traffic 📈

Let’s be honest: SEO is a long game. It’s not like running an ad where you see results in an hour. But how do you know if your ‘hustle’ is actually paying off? Especially if you have clients! Clients are always wanting to predict the future with SEO. They want to know they are going

How Many Keywords for SEO? The “No-Stress” Guide for 2026

One of the biggest questions I get is: ‘Becca, how many keywords should I use?’ or ‘how many times should I put this keyword in my post?’ The answer isn’t a magic number, and it’s definitely not ‘as many as possible!’ If you’ve spent any time researching SEO, you’ve probably heard people talk about “Keyword

The 5 Best E-commerce Platforms for SEO: My Top Picks for 2026

So, you’ve got a product the world needs to see. 🌎 But where do you build your digital shop? Picking an e-commerce platform is like picking a house—some come fully furnished (Shopify), and some are ‘fixer-uppers’ that let you knock down any wall you want (WooCommerce). Today, I’m breaking down the 5 best platforms for

The Ultimate SEO Toolbox: 9 Tools Every Home Business Needs

Trying to pick an SEO tool is like trying to pick a favorite MTG card—there are way too many options, and if you pick the wrong one, you’re just wasting mana (and money!). 💸 You don’t need all 9 of these tools to succeed. You just need the right one for your specific ‘Challenge.’ Today,