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Simply WebCraft
Stories, lessons and ideas from my journey.
The latest
Category: Content & SEO
YouTube SEO: How to Rank Your Videos in the Age of AI Search
The landscape of video discovery has fundamentally shifted. In the early days, YouTube SEO was a game of “keyword stuffing”—tagging your video with every related term and hoping for the best. Today, the algorithm has evolved into a sophisticated discovery engine powered by deep learning and viewer satisfaction signals. The Paradigm Shift: From Gaming to
The SEO Guide to Schema Markup: How to Boost Your Visibility and Click-Through Rate
Your website’s content is the voice of your brand. But while your human readers see a beautifully designed blog post or a persuasive product review, search engines and AI agents see something entirely different: a mountain of raw code. Schema markup (also known as Structured Data) is the “translator” that sits between your words and
Mastering E-commerce SEO: Tailored Strategies for Small & Large Shops
E-commerce can be tricky – picking the right platform, learning how to use it to add products, calculate shipping, etc. etc. And then you have to actually get people to your shop, which may be the most tricky part of all. While paid ads can provide a quick spike in traffic, SEO is the “forever
The 2026 Backlink Blueprint: 20 Proven Strategies for High-Authority SEO
If you’ve ever studied a bit of SEO, you probably heard the old mantra: Content is king, but backlinks are the crown. For years, the formula for ranking on the first page of Google was simple: get as many links as possible from high-authority websites, and watch your traffic climb. But as we move through
Five Steps to Finding Keywords That Will Rank in Google
There’s a bit of an art to finding the right keywords that will rank in Google. And if you thought it was tricky before, it’s another level of tricky today with AI search results. I know it’s a lot, but you have me now to help you through this. 🙂 I wish Semrush had a
The Safety Net: A Guide to Website Disclaimers and Privacy Policies
When you’re in the middle of building your website, your business, or your brand, your to-do list is likely packed with content creation, social media marketing, and product development. It’s easy to push legal pages to the bottom of the pile. After all, who actually reads a Privacy Policy? The truth is, while your human
How to Build E-E-A-T for a Small Affiliate Website in 2026
The landscape of affiliate marketing has undergone a seismic shift. If you’ve noticed your organic traffic stalling or your favorite niche sites vanishing from the search results, you aren’t alone. In 2026, the era of the “Thin Affiliate Site”—those pages filled with recycled product descriptions, stock photos, and generic “Best 10” lists—is officially over. And
Mastering the SERPs: 7 Essential Steps for Google-Ready Articles
Creating content that ranks on the first page of Google is a balancing act. Even though the simplest advice these days is to, “write for your reader,” there are still a lot of hoops you have to jump through in order to rank well. You’re still writing for an algorithm, but you’re also writing for
Why I Pay 10x More for Hosting (And Why You Should Too)
If you’ve spent more than five minutes considering a website, you’ve seen the same advice: “Just grab a domain and get started for $2.95 a month!” The usual suspects—GoDaddy, Bluehost, and HostGator—are pushed by almost every “guru” out there. Why? Because they have somewhat decent affiliate programs and the $2.95 price tag is an easy
The Boost Your Site Speed Checklist
Let’s perform a quick reality check. Imagine you’re walking down a busy street and you see a shop window that looks amazing. You go to open the door, but it’s stuck. You pull again. Nothing. How long do you wait before you give up and walk to the next store? If you’re like most people