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Simply WebCraft
Stories, lessons and ideas from my journey.
The latest
Category: Content & SEO
The Quality Content Ratio (QCR): My Secret Metric That’s Killing Your Rankings
What If I Told You That Deleting Half Your Website Could Double Your Traffic? I know, I know. Take a deep breath. 🧘♀️ If you’re anything like me, your blog is your baby. You’ve spent late nights fueled by cold coffee (or maybe a glass of wine 🥂) pouring your heart into every single post.
Write Like a Pro, Rank Like a Boss: My 7 Steps for Engaging Content
Let’s be real: most of the writing advice you find online is either too “creative writing 101” or so bogged down in technical SEO jargon that it makes your head spin. You’re told to “just write great content,” but then you watch as AI-generated fluff or corporate giants with massive budgets steal the top spots
How to Become an SEO Specialist: A Complete Guide
I wanted to take the time to write about my experience on how to become an SEO specialist these days for two reasons: In fact, I do have a hunch that most SEOs, like myself, just kind of stumbled into the career rather than intentionally seeking it out! Haha. So I wanted to talk about
Semrush for Small Business: The “DIY” Guide to Ranking on Page 1
I get it—as a small business owner, you’re the CEO, the janitor, and the customer service rep all at once. 😵💫 Who has time for SEO? But here’s the secret: you don’t need to be an expert to see results. I hear it all the time: ‘Becca, I’m just a small shop. I can’t compete
How to Scale Your Agency with Semrush: The Pro Command Center Guide
So, you’ve got your first few clients and you’re ready to grow. 🚀 But how do you manage 5, 10, or 20 websites without losing your mind? You’ve moved past the “learning” phase and you’re starting to land real clients. 🥂 But here’s the reality: managing SEO for a bunch of different businesses is hard.
How to Get SEO Clients on LinkedIn: The “No-Spam” Strategy
LinkedIn can feel like a stuffy “suit and tie” event, but for an SEO specialist, it’s actually the best place to find people who have the budget to hire you! 👔 LinkedIn is the one place where business owners are actually looking for help. But let’s be real: no one likes that ‘Hi, I saw
How to Build a Topical Map: Proving to Google You’re the Expert
Have you ever felt like your blog is just a random pile of posts? 📚 You write about one thing on Monday and something totally different on Friday, and Google is left scratching its head. You and your readers might be too. Haha When you first start a blog, it’s tempting to write about anything
How to Forecast SEO Growth: A Scrappy Guide to Future Traffic 📈
Let’s be honest: SEO is a long game. It’s not like running an ad where you see results in an hour. But how do you know if your ‘hustle’ is actually paying off? Especially if you have clients! Clients are always wanting to predict the future with SEO. They want to know they are going
How Many Keywords for SEO? The “No-Stress” Guide for 2026
One of the biggest questions I get is: ‘Becca, how many keywords should I use?’ or ‘how many times should I put this keyword in my post?’ The answer isn’t a magic number, and it’s definitely not ‘as many as possible!’ If you’ve spent any time researching SEO, you’ve probably heard people talk about “Keyword
The Local Hustle: How Much to Charge for Local SEO in 2026
Let’s talk about the local hustle! 📍 Whether you’re helping the florist down the street or the local law firm, Local SEO is the fastest way to show a client real-world results. But how do you price it? Do you charge $300 or $3,000? Let’s break down the ‘Local SEO Price Tag’ and show you